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ASI, Advertising Specialty Institute, divided the United States into four areas, Northeast, Midwest, South and West, and asked that question. What were the answers? They varied by region, but had one common thread. People are looking for items that give the best value and ROI.
From lip balm to sweatshirts, what’s popular in your area? Here’s the breakdown:
Northeast hand sanitizers, ice scrapers, fleece, food, techie gadgets, eco-friendly
Midwest cold-weather wearables, eco-friendly, hand sanitizers, t-shirts, spirit wear
South apparel, health and fitness items, golf items, can coolers, sunscreen
West sunscreen, lip balm, tech items, health essentials, coffee mugs, outerwear, golf items, eco-friendly
Want to know the sales forecast for your region? See the results at advantagesmag.com.
[...] What promotional products are big where you live? | PMG — Phoenix Marketing Group [...]
I’m from the south and I would say that the most used promotional items in my city would be apparel and calenders. Companies give out all forms of apparel to workers and their families, who simply love wearing them. If it were down by city calenders would definitely be included considering their aren’t many companies who don’t hand them out to current and future customers.
I think local businesses in my area are very under promoted,many don’t bother to really get their promotional products out to their customers and future clients. I suppose it has something to do with the closeness of our community or the lack of competition within many markets. Company names are already wildly known so branding tends to fall to the waist side.
Apparel is a big promotional product here
Wow, that’s a really interesting breakdown. I’ve never heard of people giving away free hand sanitizers as a free promo item though!