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From pens to stress relievers, promotional products are everywhere. Look around you. I’ll bet you have logoed items all around you that you either bought or received from a business or event. But do promotional products work?
That’s a big question. There is a lot to think about when choosing your products, such as what you’re using them for and what kind of business or event you have. That’s where we come in. But if you want to know the pure numbers using promotional products, read on.
In a survey done by Promotional Products Association International, they found:
83% of respondents like receiving a product with an advertising message.
63% Stated that the product was serving as an advertiser/business service reminder.
69% stated that they keep the product if they have a use for it.
In another survey conducted by PPAI, Promotional Products ranked first over TV commercials, Print Media and Online Advertising over recall of the Company advertising, recall of the product, and recall of the message.
You can read more about the study and results here. We can assure you, it really works!
Promotional products definitely work( some more than others mind you). People in today’s era like convenience and when your logo and contact information are postured on promotional objects it makes it all the more easier for them. They can easily contact you and give you their business over taking the trouble of looking up someone else to do the job.
I live by promotional products. They’re such a big help with advertising.
Very interesting stats on using promotional products for marketing purposes! The next time I order a promotional prodcut, I’ll be sure to add an advertising message on it.