Trying to generate more business leads for your company? Promotional items can be a great asset to your business if used in the right way. Not only that, it creates brand awareness and keeps you top of mind to all business customers old and new.

Here are just a few ways you can use these products to generate leads:

1. Use direct mail  to send out a teaser gift to a list of prospects with a promise of a larger gift when they respond to your specific offer. Sending “Lumpy Mail” ensures they will be intrigued and open your promotion to read your larger offer. Make sure you put an end date on your offer so you can gauge the success in a timely manner.

2. Make sure you have business giveaways that are practical and will be used by your prospective client. Promotional items like printed pens or sticky notes are useful to almost everyone. Handing them out increases your visibility and the chance that you will reach customers.

3. Offer a larger printed promotional gift to existing customers and clients for referring other customers. Referrals can be your greatest asset. A great book that will help you with the understanding of this concept is The Referral Engine: Teaching Your Business to Market Itself(affiliate link).

4. When at a trade show, conference or seminar event, offer a great giveaway to those who schedule a follow-up appointment with you or your business. You can also offer this to people who offer to share their contact information with you at the event, you must decide what a qualified lead is worth to you and choose the promotional product that fits. Make sure you fit your promotional item to the audience you want to attract.

5. Promotional items can also be great incentive gifts for your sales team. Be sure to have a range of scaled promotional items for reaching certain levels of appointments or leads.

If you’re looking for more ideas, be sure to contact us here for a free consultation. We can help you come up with promotional plans to publicize your business and maximize your opportunities.