If you haven’t noticed the price of clothing and other goods rising, you soon will. The current challenges will not only affect the promotional apparel market, but other industries where products are globally sourced.
• Raw material costs (i.e. cotton, polyester, nylon, etc.)
• Inflation in developing countries
• Labor costs
• Duties and tariffs
• Transportation costs
• Foreign exchange rates
• Non-market costs
These factors, of course, do not affect every product in the same way, and suppliers also have many ways that they can help control prices. Nonetheless, current pricing is being affected by two primary factors: raw material and labor costs. Raw material costs have been rapidly increasing over the last several years. Taking cotton as an example, the following chart illustrates this dramatic increase over the last five years.
The other key factor is labor costs. China is undergoing rapid business growth, which is resulting both in a shortage of labor and in workers’ demand for higher wages, as we’ve recently seen affect the automotive industry. Meanwhile, factories in other regions do not have sufficient infrastructure to support an increase in consumer demand.
Amid these two driving factors, there are smaller factors at play, as well. Most notably, the Chinese government, in anticipation of the upcoming G20 Summit, announced that they will allow their currency (RMB) to appreciate. This will increase import prices across Asia, negatively impacting the price of industry apparel.
With so many influencing factors, it is impossible to predict the full extent of the price pressures on all industries. But best estimates suggest that we face a near-to-mid-term period of rising costs until new production capacity is possible.




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I can certainly attest to the rising cost in freight. I work in the freight industry and it’s not necessarily related to fuel. What we are seeing right now is many small carriers going out of business which means less drivers are available to cover loads, which in turns drives up the price seeing as carriers know that if you want something moved you’ll have to pay the price..
With apparel being such a big part of promotions,I would hope that the cost doesn’t rise by too much.
I also hope that the cost of promotional clothing doesn’t rise too high. Freight is always going to be a killer cost, although shipping liners are actually making heavy losses as they continue to bid below the actual cost price to larger companies.
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