Every business should see their contact list as one of their most valued assets. Each contact you make can become a valuable lead and generate more business for your company. Promotional items and gifts can be incredible lead generators.
There are several different ways to generate more business leads and bulk up that contact list:

1. Offer an attractive gift at a seminar, trade show or conference to those who schedule a follow-up appointment with you or your staff or to those who leave their contact information with you. Decide what that lead is worth to your business and choose promotional items and gifts similar to that value. Choose your promotional items based on the audience you want your business to attract.
2. Give customers and prospects gifts with your logo imprinted on it as much as possible. Everyone, including current clients, could bring in a potential lead. Items like pens and adhesive notepads for a desk are always useful. Handing them out increases your visibility and reach.
3. Use direct mail to send out a teaser gift to a list of prospects and offer them a larger gift when they respond to your offer. This is a great way to measure the success of your efforts and will also give you a list of qualified leads.
4. Offer a gift to current customers as an incentive for referrals. You can also give them a larger incentive if that referral leads to a sale.
5. Give employees gifts as incentives for their sales and lead generation.

I’ve shared with you only a few ideas for generating leads to grow your contact list. A professional consultant can help you further with choosing promotional items and incentives that will work for your business.