Tags: biodegradable, green, greenwashing, marketing, promotional products, promotions, reusableWhat is Greenwashing? It is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product in order to increase its sales. Trying to protect consumers from overblown advertising claims, the Federal Trade Commission (FTC) is considering tight regulations on how marketers use words like “recyclable,” biodegradable” and “carbon neutral.” [...]
Maybe you have you been thinking about creating a Facebook page or you already created one and you’re not sure how people will find it. Think of your Facebook page being similar to your storefront. You still must market to your target audience and tell them where to find you. Using basic marketing methods is [...]
Does your business have a Facebook page? If so, do you have a landing tab? If your answer is no, you should start building one as soon as possible. The landing tab on Facebook is important so viewers know who you are and what you stand for. Here are some important things to include in [...]
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