Does your business have a Facebook page? If so, do you have a landing tab? If your answer is no, you should start building one as soon as possible.

The landing tab on Facebook is important so viewers know who you are and what you stand for. Here are some important things to include in your landing tab:

1. Include a clear call to action to get your new visitor to “like” you.
2. Enforce that you are an expert in what you do.
3. Identify your business and the personality of your business.

How do you make a landing tab?

1. You must be the administrator of your Facebook page so you can have editing abilities.
2. Go to Facebook’s Static FBML application (you can find this by searching on Facebook)
3. Click “Add to my Page”
4. A window appears that lists Facebook pages for which you are administrator. Click “Add to Page” to add that application.
5. You can now code your landing page to look how you would like.

Here are some examples of great landing tabs:

Gap

Hubspot

Red Bull