Maybe you have you been thinking about creating a Facebook page or you already created one and you’re not sure how people will find it. Think of your Facebook page being similar to your storefront. You still must market to your target audience and tell them where to find you.

Using basic marketing methods is the best way to let people know where to find you and what you offer. Here are a few ways to start:

1. Use Direct Mail: Be sure you utilize the mail you already send out to clients and customers by adding your Facebook, Twitter and LinkedIn URLs to invoices. If you send out postcards or newsletters, include these URLs on every single one.
2. E-mail marketing: Every e-mail you send out should indicate they can find you on Facebook, Twitter and LinkedIn. Include a link to each page so they can easily go there with a single click.
3. Promotional Marketing: Use giveaways to encourage prospects and clients to “Like” you on Facebook or follow you on Twitter. Offer a chance to win a prize or simply give away some branded items to each person who “Likes” or follows you.
4. Put a Facebook “Like” Button on your Web site: Your Web site is the internet face of your business. Also include Twitter and LinkedIn buttons to make it easy to find you there.
5. Don’t forget to invite your friends: Invite your Facebook friends to “like” your business page and encourage them to ask their friends to “like” it as well. Word of mouth can be the best marketing.

Don’t be afraid to share this information with all of your contacts and remind them when you post something new on Facebook that they may be interested in. Sharing information is a great way to keep your business and services top of mind.