The biggest advantage that promotional products have over other advertising media is that the recipient usually keeps the item, giving the advertiser repeat exposure at no extra cost. You want to make sure you buy a quality promotional item they will use over and over and not fall apart or stop working. Here are some [...]
Archive for the ‘Brand Building’ Category
Don’t Buy Cheap Plastic Junk: Things to Think About When Purchasing Promotional Items
How to Bulk Up Your Contact List
Every business should see their contact list as one of their most valued assets. Each contact you make can become a valuable lead and generate more business for your company. Promotional items and gifts can be incredible lead generators. There are several different ways to generate more business leads and bulk up that contact list: [...]
Do Something Unexpected This Holiday Season: Send Thanksgiving Cards!
Avoid getting lost in that pile of Christmas/Holiday cards this season and send Thanksgiving cards to connect with your clients and peers. Don’t overlook the opportunity that sending Thanksgiving greeting cards can provide. Thanksgiving is a natural match for thanking clients, employees and vendors. Giving Thanksgiving cards shows that you took the time to send [...]
Silly Bandz
One of the biggest crazes this summer with kids is Silly Bandz. These crazy shaped colored rubberbands are hot! You may have noticed them on arms of grade school children or the empty display boxes at the store as they sell out. This fad has grown quickly and is still growing. Kids are going nuts [...]
Why is the cost of clothing going up?
If you haven’t noticed the price of clothing and other goods rising, you soon will. The current challenges will not only affect the promotional apparel market, but other industries where products are globally sourced. • Raw material costs (i.e. cotton, polyester, nylon, etc.) • Inflation in developing countries • Labor costs • Duties and tariffs • Transportation costs [...]
Need To Bulk Up Your Contact List? Use Promotional Items!
Will promotional products work for you?
From pens to stress relievers, promotional products are everywhere. Look around you. I’ll bet you have logoed items all around you that you either bought or received from a business or event. But do promotional products work? That’s a big question. There is a lot to think about when choosing your products, such as what [...]
How does Apple do it?
With 300,000 iPads purchased the first day and most people buying them sight unseen, it seems Apple has a hold over many of us. What makes a person drop $500+ on new technology not knowing how it may be relevant for them? Trust, originality and brand loyalty. Apple has done an amazing job of creating [...]
Promotional Items as a Marketing Tool
With the use of promotional items as brand marketing tools increasing, there are a few things you should keep in mind. Everyone enjoys receiving gifts and “free stuff” and your clients, customers or associates aren’t any different. Remember, before selecting promotional items you should match them with the occasion and audience. You wouldn’t want to [...]
What promotional products are big where you live?
ASI, Advertising Specialty Institute, divided the United States into four areas, Northeast, Midwest, South and West, and asked that question. What were the answers? They varied by region, but had one common thread. People are looking for items that give the best value and ROI. From lip balm to sweatshirts, what’s popular in your area? [...]



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