Tags: Brand Building, cheap plastic junk, events, giveaways, marketing, promotional productsThe biggest advantage that promotional products have over other advertising media is that the recipient usually keeps the item, giving the advertiser repeat exposure at no extra cost. You want to make sure you buy a quality promotional item they will use over and over and not fall apart or stop working. Here are some [...]
Tags: Brand Building, Contact Lists, Increase prospects, marketing, promotional productsEvery business should see their contact list as one of their most valued assets. Each contact you make can become a valuable lead and generate more business for your company. Promotional items and gifts can be incredible lead generators. There are several different ways to generate more business leads and bulk up that contact list: [...]
Tags: brand, Brand Building, cards, Christmas cards, Holiday cards, marketing, minneapolis, minnesota, send cards, st. paul, Thanksgiving, Thanksgiving cardsAvoid getting lost in that pile of Christmas/Holiday cards this season and send Thanksgiving cards to connect with your clients and peers. Don’t overlook the opportunity that sending Thanksgiving greeting cards can provide. Thanksgiving is a natural match for thanking clients, employees and vendors. Giving Thanksgiving cards shows that you took the time to send [...]
Tags: customer service, e-mail, gmail, google mail, image rendering, marketingA few weeks ago, Gmail implemented some changes to their webmail environment that affects how images are displayed in FireFox, IE 8, Chrome, Safari and some mobile devices. As I’m still getting tons of emails with images not rendering properly, I wanted to pass this information along so you can ensure that images in your [...]
Tags: giveaways, http://www.phoenixmark.com, marketing, minneapolis, minnesota, promotional products, st. paulFrom pens to stress relievers, promotional products are everywhere. Look around you. I’ll bet you have logoed items all around you that you either bought or received from a business or event. But do promotional products work? That’s a big question. There is a lot to think about when choosing your products, such as what [...]
With 300,000 iPads purchased the first day and most people buying them sight unseen, it seems Apple has a hold over many of us. What makes a person drop $500+ on new technology not knowing how it may be relevant for them? Trust, originality and brand loyalty. Apple has done an amazing job of creating [...]
Tags: brand, conference, giveaways, marketing, marketing tool, promotion, promotionsWith the use of promotional items as brand marketing tools increasing, there are a few things you should keep in mind. Everyone enjoys receiving gifts and “free stuff” and your clients, customers or associates aren’t any different. Remember, before selecting promotional items you should match them with the occasion and audience. You wouldn’t want to [...]
Tags: ideas, marketing, popular products, promotion, promotions, regional salesASI, Advertising Specialty Institute, divided the United States into four areas, Northeast, Midwest, South and West, and asked that question. What were the answers? They varied by region, but had one common thread. People are looking for items that give the best value and ROI. From lip balm to sweatshirts, what’s popular in your area? [...]
Have you ever been the victim of an overzealous customer service strategy? This happened to me over the weekend and it inspired me to share my thoughts on follow up and customer service. I’m not claiming to be a customer service expert, but I know what makes me buy and what turns me off to [...]
Tags: bags, earth day, giveaways, green, marketing, promotion, recycle, reusable, seed paperWith Earth Day approaching and so many people considering the environment, new and useful “Green Products” are popping up everywhere. Most of these items are simply things we’ve seen before made with recycled or biodegradable materials. However, there are a few new items out there that are fun and useful! One of these items is [...]
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