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	<title>PMG PLUS -- Promotional Items and Branding &#187; ROI</title>
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		<title>How does Apple do it?</title>
		<link>http://www.pmgplus.com/index/2010/04/how-does-apple-do-it/</link>
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		<pubDate>Tue, 13 Apr 2010 18:59:15 +0000</pubDate>
		<dc:creator>Jenny Huschka</dc:creator>
				<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[ROI]]></category>

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		<description><![CDATA[With 300,000 iPads purchased the first day and most people buying them sight unseen, it seems Apple has a hold over many of us. What makes a person drop $500+ on new technology not knowing how it may be relevant for them? Trust, originality and brand loyalty. Apple has done an amazing job of creating [...]]]></description>
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