Event: Minnesota Twins "Throw to the Dome" Opening Day Event Estimated Budget: $10,000.00 Details: PMG was approached by the Minnesota Twins Baseball Organization to assist in creating a memorable opening day event to involve a baseball, kids and both the cities of Saint Paul and Minneapolis. With the assistance of the Saint Paul Winter Carnival and the Minneapolis Aquatennial Festivals, the "Throw to the Dome" event was planned. The event was promoted on all news stations and by both local newspapers. The opening ceremony at the State Capital in St. Paul centered around a speech by the Governor proclaiming the day as "Minnesota Twins Day" in Minnesota. Next, we arranged to have the last ball thrown out in spring training start its journey from St. Paul by being dropped out of a helicopter wearing a red life jacket along with 250 Winter Carnival snowmen. The ball was then transported throughout the city of St. Paul via the children in attendance, one child throwing it to another as they made their way to the Mississippi River. Once the ball reached the river, city dignitaries, including mayors, former ball players and other VIP's enjoyed a 3-hour excursion up the Mississippi River to Minneapolis on a paddleboat. Upon arriving in Minneapolis the ball was greeted by another force of children who tossed the ball to each other all the way to the Metrodome Stadium and on to the field, just in time for the official first ball toss of the opening game. One of PMG's corporate "Partners" sponsored the event. In return for their financial support, our sponsor gained public recognition through signage and banners placed throughout the event. They also received logo recognition from T-shirts and magnets that were distributed during the event and at the Metrodome Stadium. The Twins also promoted our sponsor on the black and white message board, thanking them for the opening day festivities. As an added bonus the Minnesota Twins provided free tickets for all volunteers and event participants, as well as a free suite that was used to entertain dignitaries and sponsors. The paddleboat, food, entertainment, helicopter, and media were all provided as an in-kind service for the event. With the help of PMG and our corporate "Partner" the Minnesota Twins "Throw To The Dome" event attracted the attention it needed and got the Twins season off to exactly the right start. Event: Como Zoological Society "Celebrate the Earth" 5K run/walk Estimated Budget: $12,500.00 Details: The Como Zoological Society is considered one of PMG's "Partners". We work closely with the zoo, supporting their organizational talents with our strength in marketing and graphic design. The challenge for this event was to significantly increase attendance from the previous year. We all recognized the need to promote the event and to give it a theme, so after the Zoo selected Earth Day as the day for the event, our marketing team and graphic arts department took it from there. They designed a logo for the event and then carried that theme throughout the event with brochures, banners, T-shirts, posters, newspaper ads and event bags. Though most of our activity with this event was in the pre-event stage, members of our staff volunteered during registration and about 15 PMG staff and family members participated in the event. The volunteer hours for the event were donated by PMG to our "Partner" as an in-kind service. Sponsorship for this particular event had been previously obtained by the Como Zoological Society. This year's "Celebrate the Earth" 5k run/walk event attracted over 1200 participants, a 300% increase from the previous year, making it a huge success. We believe successes like these result from the special "Partnership" PMG develops with its clients and the community around them. Event Merchandise Program Event: The U.S.A. International Hockey Cup - National Sports Center / M.A.S.C. Event Royalties: $5,000.00 Details: PMG entered a multi-year "Partnership" with the National Sports Center and the Minnesota Amateur Sports Commission to be the Official Event Merchandiser for the USA International Hockey Cup. PMG was contracted to design, produce and sell a merchandise line for the event. Merchandise Line: This year's official merchandise line consisted of 2 T-shirts, a commemorative lapel pin, baseball cap, Perfect Curve™ cap curve, denim shirt, golf shirt, and wind shirt. Pre-event: PMG designed and presented over 10 designs to the International Hockey Cup Advisory Board for feedback. From that feedback, 2 designs were chosen to represent this year's event. PMG designed a pre-event sales piece that was sent to all participants from the over 160 teams in this year's tournament. Event: The 1998 USA International Hockey Cup took place over three different weeks throughout the summer and included 2 boys' tiers and a girls' tier. PMG established Points of Sale and staffed accordingly. PMG prominently displayed the available merchandise at each location and tracked sales by location. Royalty: At the conclusion of the 1998 USA International Hockey Cup, PMG presented the National Sports Center / M.A.S.C. with a royalty check for $5000.00.
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